Studio Moderna’s first in-person tradeshow in Japan in September meets overwhelming success with retailers across Japan now lined up to launch both the Dormeo Airspring and Dormeo Octasmart collections. This next step in market expansion boosts the company’s retail presence within the Asian sector coinciding with the appointment of new Country Manager, Akihiro Fukuda, in the middle of August 2021.
With Fukuda’s integral knowledge of the market as well as the changing consumer trends within the last two quarters of the year, the strategy focus has shifted from DRTV and Digital advertising in the first half of the year, to a full omni-channel approach including a strong retail strategy as consumers enjoy the customer experience of shopping in store once more.
With this in mind, the new retail launch across Japan is perfect timing, as Fukuda notes, ‘There is a huge potential for Dormeo Octasmart products in Japan, with a bedding industry that is worth 700 billion YEN (6 billion USD) and retailers looking for new and different products, that will invite customers back into stores and provide them with a more personal experience”.
With high consumer demand for luxury sleep solutions, it’s unsurprising that the new launch is taking the Japanese market by storm as Fukuda admits, ‘The response to the Dormeo Octasmart brand has been incredible so far, and we have lined up several retailers to start tests at the beginning of next year with key retailers including Megamax Sakae Curtain, Gladd and Gilt launching already in 2021, following with 100 Don Quijote stores and UNY in January 2022, plus Ito Yokado, DMC and Joyful Honda in February.